Harmony in Diversity: Absurdo Studio

Absurdo Studio, a digital product design studio, embarked on an experimental journey to create its corporate brand identity. The goal was to differentiate itself in the market with captivating visuals while bridging the gap between designers and developers.

Redefining Design and Development Collaboration

raditionally, design and development have been treated as separate entities in a linear process. However, Absurdo Studio aimed to integrate both disciplines seamlessly, challenging the conventional approach

Balancing Variability and Consistency

The challenge lay in creating a brand identity that could vary dynamically while maintaining consistency and conveying the same message across different iterations.

Exploration Through Collaboration and Experimentation

Collaboratively, we delved into references and ideas, defining an aesthetic and artistic direction. Leveraging a Processing application, we experimented with generative 2D graphics within predefined parameters. These graphics formed the basis of the brand's visual identity.

Openness and Transparency in Development

To foster transparency and accessibility, we shared the project on OpenProcessing, allowing anyone to explore the development process and the generative application's capabilities.

Recognition and Publication of Innovative Brand Identity

The successful launch of the brand identity garnered two mentions on Behance (Best of Graphic Design and Best of AI) and featured in various printed and digital publications, showcasing Absurdo Studio's innovative approach to brand experimentation.